Mood Board

1) This image shows one of the locations we intend to use for the film. The location is Weybridge Gravel Pit in surrey. It is an abandoned industrial site and is perfect for our film. The location has a sandy floor which makes the location look like it has been hit by a bomb or the like. We chose this location as it suits are needs, but is also meets all the needs of our film.

2) This image has been chose as it represents one of the shot types that we a hoping to use.  The image shows a person holding a note using an over the shoulder shot to look down on the note. This show shows that the person in the image is alone with the use of dark colours and the setting which the shot takes place in.

3) This image shows three people walking in suits that protect them from radiation. This shows the kind of costumes that we can use in our trailer. It suggests the cause of the apocalypse, such as a nuclear explosion, of which our trailers is based around. The settings in which the characters are in is also similar to the setting that we want to use in the trailer. The setting shows a barren land that is similar to the one that we will use in our trailer, amongst many.

4) This image shows the kind of main character that we want to use. It shows the character in the empty streets of London. The character is alone which gives the impression that there are no other characters in the film, which helps to make the scale of the apocalypse apparent. The way in which the character is walking and his body position and what he is wearing suggests that he does not really know what is going on and is in a state of confusion.

5) This shot show the setting of which our film will be set in. we want to out film to have the same feel as this shot, with the emptiness and nothingness.

6) This is scenery shot this time set in New York. This, like 5 is the same feel that we want create

7) This shot image shows Will Smith from I Am Legend. This is the type of character that we want in our film. The character is seen in this image with a gun which suggests he is in control of the situation and knows how to handle himself. We want a similar character to be our main character, this will be the character that takes control of the situation and is the leading hero character in the film.

8) This is another scenery shot that we want our film to have the same effect on the audience. This image gives the audience an idea of what the situation is and gives them a sense of scale

Possible film ideas

Gangster film: This would be a follow on to the opening two minutes to the film that we did last year. It would be based around the same idea that we had last year and would be a good follow on. We have already got the ideas that the story of the film. Film would be an action film that follows a group of gangsters in the 30's as the control Chicago through fear and intimidation.

Horror film: This would be a horror film that would be  pretty typical of the horror film genre and will consist of the typical characters based around Propps theory of characters.


Post apocalyptic: This film could be based around some sort of fall out between two superpowers, such as the USA and Russia. The story would follow a survivor or a group of survivors as the battle over the last remaining resources and hope to rebuild society.

R&P Audience profiles

Audience profile 1: 28 Days Later.
The type of person that would go an see a post apocalyptic would be be younger people (15-30) as younger people might be more into the fictional world of nothingness. The genre is also similar to a zombie film in the setting of which the film is based. The setting alone helps to create tension and suspense, making the film more enticing to people that like horror based films, these people will most likley be younger people. The dominent gender that are likly to go and see the film are male, however that does not mean that women will not also go and see the film, however I expect the majority of the audience will be male. I don't think that the film appeals to a certain ethnicity as it does not portray a certain ethnicity in any way, either good or bad. This helps the film top appeal to a wider audience as it is not specifically aimed at any ethnicity. The class of the people that would be likley to go and see the film is skilled working/middle class people. This kind of film appeals to those that are better off than others, maybe becasue they are more interested in the genre than those of a lower class. I also think that the film will appeal the most to middle class/ working class students in collage or university. The film is filled with tension and suspense, the kind of thing a student would want to see in a film.

Audience profile 2: Outbreak
This film is very similar to 28 Days Later, but it has more action and less suspense, therfore it could be considered an action film, rather than a thriller. The type of audience that might go to see this film is most likley to be larger and more diverse than the audience 28 Days Later. The age range may be more broad, the age range of people may range from 10-55+ as the action genre is more appealing to a wider audience. The cross over of the genres also helps to make the prospective audience larger, this film will appeal to those that like action, thriller and sci-fi films, whereas 28 Days Later is a very specific genre and this may discourage soem people from going to see the film, even if they like the concept of the film. This film also appeals to all ethnicities, however this film may appeal more to african americans than 28 Days Later as one of the main character is Morgan Freeman. The class of the people that may go to see the film will most likley be the same as that of 28 Days Later, middle/working class, however the cross over of genres may make the film appeal more to higher class viewers. Tose type of people are into the whole action violence thing, of which this film has plenty of.

Audience profile 3: 12 Monkeys
This film is also similar to Outbreak and 28 Days Later, although is more based around the Sci-Fi genre than the others, however it still has many aspects of thrillers and action films. Like the other two films, this film is most likley to appeal to younger people as a majority (15-30), but the aspects of the Sci-Fi genre may also appeal to those that are older (40-50). The Sci-Fi aspects appeal to those who like films such as Star Wars and the action aspects of the film help to appeal to people that like films such as Saving Private Ryan. This mix of genres really helps make the film appeal to a much wider audience than if it was solely based around a single genre. The film also appeals to all ethnicities as there is not negative or positve representations of any ethniciity, however the main characters are white, which may put of those of different ethnicities. The class of the people that are likey to go and see this film is working/middle class. The genre of the film appeals to them rather than the upper class population. However appealing to the working and middle class is a good thing, as the majority of the population is either working or middle class.

R&P World War Z Trailer Analysis

The main character in the film, "Gerry" played by Brad Pitt with appearances from Mireille Enos and Daniella Kertesz playing the other main characters in the film. The main character being played by Brad Pitt is one of the main appealing factors of the film as Brad Pitt is a respected actor who has appeared in many good films such as Fight Club and Ocean's Thirteen. This will help to attract an audiecne as Brad Pitts reputation as an action is indisputable

The plot is based around a contagious infection sweeping though the city of New York turning ordinary people into flesh eating zombies, it is the job of Gerry Lane to keep his family safe from the vicious zombies, and although it is not made clear in the trailer, i would assume that Gerry will have something to do with stopping the crisis. This is a typical plot of an action/horror film where something catastrophic happens and the hero has to save the world and their family. This follows Todorov's narative theory closely, there is a disruption of the equilibrium at the start of the film (the infection breaking out and zombies reeking havoc) and its the role of the main character to stop the crisis. The plot also vaigly conforms to Propp's theory. There is a clearly defined hero, Gerry, and there is the princess, The family of Gerry, and no doubt there will be a villan and a helper, although it is not shown in the trailer, but we can assume this will happen though out the film. The plot does not completely conform to Propp's theory, but it is close enough to say it resembles the theory.

The setting of the trailer changes throughout the trailer, it start off in the streets of New York in a massive traffic jam, which is not uncommon in New York, which helps to make the audience feel calm and doesn't send any alarm bells ringing. The setting then changes to a street full of people freaking out which immediately grabs the audiences attention and makes them want to continue to watch. The trailer then flashes though different post apocalyptic scenes of the city as well as some shots of military personnel and helicopters.This helps to raise the tempo of the trailer making it more engaging to the audience.

The costumes of the cast are the kind of thing that the normal civilian living in New York and other character have different designs depending on their role in the film, whether that be a military officer or a zombie, they all have conforming designs of costumes.

The sound track that is featured in the trailer is varied between non at the start, and a heavy distorted metal sounding guitar that starts in the middle of the trailer and continues to the end. This use of music helps to make the beginning of the trailer seem almost plain and boring and the music that starts half way though the trailer makes it seem really high paced and action packed.

R&P Captain America Empire Magazine Cover Analysis

The cover of the magazine features the main character, Captain America obviously, played by Chris Evans. On the cover he is seen wearing the famous Captain America uniform which has become a very recognisaly icon in the comiv book world. By doing this one simple act, the studio have managed to make the main character stand out to the reader of the magazine, or even someone that catches a glimps of the cover out of the corner of their eye as the are walking past it in the shop, this makes for good advertising as it helps the audience identify the character featured in the image any maybe even want to read more about the film, by buying the magazine.

The costume is very icon, even to those that have not even heard of Captain America, this is beacuse of the colours that are within it. The colours are white, red and blue, and unless you have been living under a rock all your life, you would know that those are the colours of the american flag. As the film is an american made film, it would not be unexpected of much of the audience went to see the film just becasue of the name, Captain america, or the colors. Fortunately for the studio, the costume did not have to be altered to achive this as the original captain america from the original comic wore the same colors. The apperance of the coulors is also very eye catching. The red is a very deep dark red while the white and blue are of a lighter shade. This helps to make the image eye catching as the contrast between the colours is very apparent.

Just the way in which the character is standing makes the audience feel that the character has some kind of power has dominence over other people. This is also a good way in which the picture helps to establish the genre of the film, in this case it is an action film, the character also helps the film appeal to a wide range of audiences.

The title is placed about two thirds of the way down the page, which makes it very eye catching, not only does the positioning of the title make it eye catching, but the size, font and the colour of it also help. The font is quite large, with the text covering most of the page horizontally, which makes the text unaviodable so to speak. The font resembles the font used in the "Empire" title at the top of the page which helps to make the cover look clean an appealing. The colour of the title is in white, no doubt done to match the colours of the American flag, not just to make the title easy to see. This not only makes the title look nice, but also helps it to relate with the time of film that it is associated with.

The American flag is also featured in the background of the image which is appropriate of the film in which the cover of the magazine is advertising, but a side benfit of the flag is that is is very eye catching.

Under the main movie title is a little sub heading "How summers biggest superhero went to way". This is a nice little touch that gives the cover a bit more sustenance, even if it doensnt really add anything... apart from "Summers biggest superhero", which could be taken by the audience as this film is the best super hero film of the year, which may make more people go and see the film.

The cover has a very clean layout, which makes it easy for the audience to pick out the most important parts, which are the title of the film and the main charcter that is featured in the cover. The main character of the film is the main focus on the front cover, which is good from an advertising stand point, but also a good way for Empire to make their magazine more appealing.

R&P Transformers 3 Empire Magazine Cover Analysis

The main image featured on the front cover of this edition of Empire is two of the character from Transformers 3 film, Sentinel Prime and the all-new Optimus Prime. The names of the characters are even identified of the front of the magazine in small white text next to their pictures, the text is small in order to avoid intruding into the image, ruining the look.

The main characters featured on the cover of the magazine are seen holding a gun and and a sword, and if that isn't enough to make you see that the film is an action film, a massive explosion has been adding into the background, just for good measure. It is clear that the design of the image has been done that way it has to make the genre of the film very easy to identify.

Like almost all adverting images, the colours of the characters is very bright with a high contrast between the lightest and darkest colors, this helps to make the image very eye catching to the audience. The colours of the characters are all blue and red, which in themselves are bright colours, but the editing done to the colours in the image make them even more vibrant. The explosion that can be seen happening in the background of the image is also in colours that stand out, not only from the background image, but also from the characters in the foreground. The colour of the explosion is very bright orange, which like the colours found on the main character in the image, is very bright by itself, but as there is an obstruction in the way of the explosion, the colours have to been even more bright and vibrant, which has been done in this cover image, The colour of the chacters and the colour of the explosion contrast well making them both stand out.

As i have already stated, the genre of the film is identified early on as an action film, however the cover image makes this REALLY clear to the audience, which helps to attract an audience, especially the younger audience, as (without stereotyping) young people tend to like explosions and fights, and with that explosion in the background, this film is irresistible to younger people, and that's without even mentioning who/what the characters are... BIG FIGHTING ROBOTS FROM SPACE, what could make an action film more appealing?

Unlike most of the Empire front covers, the featured image only takes up about half of the page, whereas most of the time the features images are full page size. This does not mean that the image is not eye catching to the audience or a good piece of advertising, but it does raise questions as to why it is not a full page image.

The title of the film is also not located in the conventional place, it is located above the Empire title, which is different as it is usually located in the middle of the page. This actually makes the title less eye catching as it is smaller and further away from the main characters in the image. The colours of the title are also different, one section is black whereas the rest is in white, now whether this was done to make the text easier to read or whether it was done for a different reason , but as far as i can tell, it makes it less eye catching and less clean looking. The rest of the cover though has a very clean look which is common for empire covers, so i guess that could make up for the shortfalls in the rest of the cover.

R&P Mission Impossible 4 Empire Magazine Cover Analysis

The cover of this edition of empire magazine showcases the main character Ethan Hunt played by Tom Cruise with Jane Carter played by Paula Patton, Benji Dunn played by Simon Pegg and William Brandt played by Jeremy Renner feature in the background of the image. These are the main characters of the film and most of them heave appeared in the previous films at some point. Featuring the main characters in the front cover of the magazine helps to atteract the audicnes attention as the characters, especially Tom Cruise have a huge fan base and by putting him on the front cover, they are appealing to an audience that includes fans of action films, spy films, sci-fi films and fans of Tom Cruise.

The genre is a bit harder to identify from the offset in this cover image as some of the other civer images i have seen, there is nothing really that gives away the genre, other that the title, but for those that are not familiar with the Mission Impossible franchise, it might be a little tricky for them to identify the genre of the film that they are advertising, but there are a few hints in the image as to what the genre could be.

The characters are all wearing black with Ethan wearing the iconic black leather jacket. This could be something that could help the audience identify the genre as well as the futuristic background. It is a very dark image overall with very few objects in the background. The rest of the characters as well are wearing darker clothes, mostly black with also helps to give the image a darker and more mysterious feeling, even though the genre of the film is an action film, but the mysterious feeling of the image makes it more interesting to the viewer, as well as helps the advertising of the film.

The title of the film is shown in white text in almost the center of the page, which is the second thing that the audience audience will see after the main image in the center of the page, The white text makes the title pop out of the page, especially against the white background, the white text also makes the page look really clean, which makes it more appealing to the audience. The font of the title is similar to the Empire title at the top of the page, this keeps the page tidy and appealing to the eye.

There is not much else in the image on the cover of this edition of Empire magazine, the image is simple yet effective.