The cover of the magazine features the main character, Captain America obviously, played by Chris Evans. On the cover he is seen wearing the famous Captain America uniform which has become a very recognisaly icon in the comiv book world. By doing this one simple act, the studio have managed to make the main character stand out to the reader of the magazine, or even someone that catches a glimps of the cover out of the corner of their eye as the are walking past it in the shop, this makes for good advertising as it helps the audience identify the character featured in the image any maybe even want to read more about the film, by buying the magazine.
The costume is very icon, even to those that have not even heard of Captain America, this is beacuse of the colours that are within it. The colours are white, red and blue, and unless you have been living under a rock all your life, you would know that those are the colours of the american flag. As the film is an american made film, it would not be unexpected of much of the audience went to see the film just becasue of the name, Captain america, or the colors. Fortunately for the studio, the costume did not have to be altered to achive this as the original captain america from the original comic wore the same colors. The apperance of the coulors is also very eye catching. The red is a very deep dark red while the white and blue are of a lighter shade. This helps to make the image eye catching as the contrast between the colours is very apparent.
Just the way in which the character is standing makes the audience feel that the character has some kind of power has dominence over other people. This is also a good way in which the picture helps to establish the genre of the film, in this case it is an action film, the character also helps the film appeal to a wide range of audiences.
The title is placed about two thirds of the way down the page, which makes it very eye catching, not only does the positioning of the title make it eye catching, but the size, font and the colour of it also help. The font is quite large, with the text covering most of the page horizontally, which makes the text unaviodable so to speak. The font resembles the font used in the "Empire" title at the top of the page which helps to make the cover look clean an appealing. The colour of the title is in white, no doubt done to match the colours of the American flag, not just to make the title easy to see. This not only makes the title look nice, but also helps it to relate with the time of film that it is associated with.
The American flag is also featured in the background of the image which is appropriate of the film in which the cover of the magazine is advertising, but a side benfit of the flag is that is is very eye catching.
Under the main movie title is a little sub heading "How summers biggest superhero went to way". This is a nice little touch that gives the cover a bit more sustenance, even if it doensnt really add anything... apart from "Summers biggest superhero", which could be taken by the audience as this film is the best super hero film of the year, which may make more people go and see the film.
The cover has a very clean layout, which makes it easy for the audience to pick out the most important parts, which are the title of the film and the main charcter that is featured in the cover. The main character of the film is the main focus on the front cover, which is good from an advertising stand point, but also a good way for Empire to make their magazine more appealing.
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