The man of steel poster shows superman; with the superman's "s" in the centre of his chest obscured, but it is still obious to the audience that the character is supeman man, which is given away by the iconic costume. The poster shows superman flying though the air,which makes it very hard (even for somone who has never seen a superman film before), to mistake the character for somone else.
Anyone familiar with the genre of superman films will know that its an action film, but for those that do not know the films, the poster makes the genre very clear, the facial expression of superman give the impression to the audience that he is determined to achive the goal he has set out to achive, most likely though the use of violence or action. Superman's body position also appears to be ready for a fight, showing the audience that there is likely to be a confrontation in the film.
The unique selling point of the film is the superman franchise, of which is famous around the world. The unique selling point of the film will make the film appeal to fans of the franshise, as well as the those that are fans of action films is general.
The colours in the film poster, are, well, the superman colours, even the city scape behind superman in the poster is tinted blue; one of supermans iconic colours.
In the title at the bottom of the poster, the title is shown ontop of the superman logo, which shows you that its a superman film, if you hadent figured that out allready.
The cityscape in the background is also blurred, making it look like superman is flying fast, which would help the poster appeal to the younger of the target audience.
The unique selling point of the film is the superman franchise, of which is famous around the world. The unique selling point of the film will make the film appeal to fans of the franshise, as well as the those that are fans of action films is general.
The colours in the film poster, are, well, the superman colours, even the city scape behind superman in the poster is tinted blue; one of supermans iconic colours.
In the title at the bottom of the poster, the title is shown ontop of the superman logo, which shows you that its a superman film, if you hadent figured that out allready.
The cityscape in the background is also blurred, making it look like superman is flying fast, which would help the poster appeal to the younger of the target audience.
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