The main selling point of the film which is utilized in the poster is James Bond franshise. The main charcter, James Bond played by Daniel Craig, is the centre of attention in the centre of the poster. Another icon feature of the franshise is the Aston Martin, which is also pictured in the poster. The last iconic feature in the poster is Big Ben in the background. The poster utilses the icon features of the franshise to help attract an audience that are fans of the franshise or like the idea of a action spy hero, which he is identifed by the clothes he is wearing, the typical spy uniform.
The colour of the poster help the audience identify that the film is set in the past. The poster is in a monochrome black and white, which is not just eye catching, but is also a time period indicator. The colour of the poster also helps to make it stand out from the crowd, adding to the films sell-ability.
The genre is subtly conveyed using the franchise and the addition of the gun that he is holding. The James Bond line of films is notorious for its action genre, the the addition of the gun in the poster helps people that have not seen the films before Skyfall. This poster helps to make the film appeal to those that are a fan of the franchise, and those that are not.
The Font that is used in the title of the is relatively plain and the colour of the poster; the black and white theme. This makes the title eye catching, but does not steal the entire poster. This is done so that first thing that the audience look at is the image of James Bond, then their attention is turned to the name of the film.
At the bottom of the poster is the institutional information. This information is located at the bottom of the poster because, simply, it is not eye catching and nobody really wants to see it, however, the information needs to be on the poster to advertise the
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USP
INSTITUTIONAL INFO
GENRE
IMAGE
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