Like most other trailers, the title of the film appears at the end of the trailer at the climax of the whole trailer, this offers a dramatic ending to the trailer leaving the audience hooked and wanting to go and see the film, which at the end of the day is the purpose of a trailer. The title itself is has a simplistic white on black style which makes the font prominent and eye-catching to the viewer. The font used has a weathered effect with an inconsistent tone and texture, this is to conform to the genre and also give a final indication to the audience what genre the film is if for some reason they had not figured it out by this point.
Location/setting
For the setting of the film we wanted to choose a location that gave off a huge feeling of emptiness as that is the main selling point of our film. The screenshot taken at Wisley airfield shows the main character sitting looking off into the distance. Behind the main character is an abandoned trailer which makes the scene feel really lonely. The scene in the background is an empty field with not a single person, building or vehicle in sight, this scene was chosen for the reason that is is empty and desolate, what we were trying to achieve as its the unique selling point of the film. Not only does this scene make the audience feel some of the same emotions as the main character, but it might also invoke the curiosity of the audience and make them want to see the complete film. This type of cinematic scenic shot is common in films of a similar genre such as I Am Legend and has the effect of keeping the trailer pace slow until the climax of the trailer at the end. Type of shot also does not give away too much of the narative of the film as it is done for more cinematic effect than to explain the story. For our trailer we did not want to give any of the narative of the film and i think that we have done this with our choice of setting, the setting does conform the genre conventions, but only gives away the genre and not the story.
Costumes/props
As our film is based in the UK, we wanted to make it feel as far from a military Hollywood film as possible, so we opted for a very casual looking costume for the main character as possible, deciding on a black hat, a blue jacket and a check shirt as well as jeans and boots. We wanted the costume of the main character to be very unique and original looking, but to still have the post apocalyptic style, which I think we achieved. The costumes for the other characters that are not shown in the frame are much the same as the main character but due to the nature of those characters they are dress a little differently than the main character, it still has the same non-military style but they are less organised and prepared, which is an accurate reflection of their character. The prop featured in this shot, the black m1911 is a pretty common weapon, which once again is there in an attempt to make the film feel non-military but it does have a hint of military styling which makes the genre of the film easy to identify. Other props not included in this shot are a mask, for protecting the characters from contaminates, other weapons such as a revolver. I think that our choice of props allowed us to succeed in our attempt to make a trailer that is a little less conventional than other films, but still preserve the genre identity. This new breath of life into a now pretty stale genre will hopfully appeal to the mass audience and make the full film extremely popular.
Camera work and editing
The camera work and editing throughout the film varied depending on the emotions we were trying to provoke in the given scene, but in this scene, a high paced action scene, the type of camera work used was a fast using close up and medium shots with the camera always in motion, not on a tripod to make the action look more intense, the mild shaking on the camera also adds to the effect. the editing of the scenes also reflects the situation. During the panoramic shots at the beginning of the trailer the shots are long and smooth flowing, creating a feeling of security, then once the action begins at the end of the trailer the cuts become more choppy; deliberately, to give a feeling of insecurity and to up the pace alot. The sound is another thing that is varied in the trailer, the sound starts off quite and then becomes progressively louder as the trailer climaxes. in this shot the the music and sound is at its loudest. The colours are also changed throughout the trailer, at the shots of the main character in the "present" are much more cold looking then the flash back shots which are mixed into the trailer. This was done to give the flash back more emotion showing that the protagonist longs for the boring life that once was. This is typical of films of the same and similar genre, the characters didn't realise what they had until it was gone. This also helps the audience relate to the film even though it is set in a fiction world.
Special effects
For the special effects we decided to be more conservative than last year opting for some simple muzzle flashes and added gun sounds. The reasoning behind this was to make the trailer feel more raw and gritty than a Hollywood blockbuster of the same genre. In this shot we can see the main character returning fire on other survivors, you can see the muzzle flash added into the shot and there is also gun shot sounds added that obviously you can't hear from this still image. The muzzle flashes were added in for obvious reasons such as we didn't have real guns or even blank firing guns that would produce there own muzzle flashes and if we had not added them in it would have looked weird. The gunshot sounds were also added in for the same reasons.
Story
|I feel that this shot does a really good job of summing up the story in one frame. This scene shows the main character lying on the ground after being beaten half to death by two of thugs from the malitia that the main character stole from completely by accident. This shot is an indication of things to come as the main character seeks revenge for what they did, I think that this frame really does a good job of summing up the story of the film. Not much of the story however is given away creating an enigma code invoking the audience's curiosity and making the final film more appealing.
Genre
This shot of the main character scavenging though an old trailer looking for supplies really sums up the genre of the film. The fact that the main character is scavenging allows the audience to identify that there is a shortage of supplies and that the character has to scavenge for resources in order to survive. The setting of this particular shot also provokes the audiences curiosity making them ask themselves what is the main charater doing in this situation and why does he need to be armed? The abandondened trialer which the main character is searching is also in the middle of nowhere suggesting that the events that occured happened quickly and the people that once owned this trailer did not make it out in time. As the character is armed it suggests that the sistuation he has found himself in is a dangerours one as well as suggesting that there may in fact be other survivours that could pose a threat to our protagonist.
Characters
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