The main character featured in the "Dark Knight Rises" cover of this edition of Empire Magazine is of course, Batman, the main hero in the film and all the comics before from where he originates from. This helps the audience to immediately identify the film, even without looking at the title of the film.
The main character can be seen in the image wearing the icon Batman outfit and is holding some sort of technologically advanced weapon, most likely a rocket launcher. Weapons and furturisit gadget have become an icon of Batman, as he doesnt have any powers like almost all of the other super hero's, but needless to say, he popularity in the world of super hero's is undeniable. Batman has a huge fan base and anyone that did not know the genre of the film, or what the film is about are few and far between, even those that are not huge fans of the franchise still know who Batman is and what he does. If for some reason a member of the audience did not know what batman is or what genre the film is, the large weapon over Batman's right shoulder is sure to make them realize that this is an action film.
The main character in the image, Batman, is wearing the standard batman outfit and mask, this is not surprise as its the most iconic thing about batman. The background of the image however is different than most of the other Empire cover images. The background image is just plain black image with some kind of lense flair radiating around Batman. The lense flair illuminates Batman so that the audicne can see the character clearly, as the background is the same colour as the character.
The title of the film is in white, which makes it very visible to the audience and makes it stand out from the rest of the image. The positioning of the name of the film however is alot different that that from alot of other Empire covers. This one is located in the bottom left of the cover, but most of the titles on the empire covers are located close to the middle on the vertical center line. This does have an impact on the cover as the title is not as in-your-face as the other where it is located in the middle of the page, but that does not mean that the title is not visible to the audience, because it is. The font used is the same as that used for most of the Empire covers and is similar to the font used in the Empire title at the top of the page. This helps to keep the page looking clean and appealing.
Other than the main image and title, there is not really much else in on the cover of the magazine, this helps to attract the audicnes attention to the main image and the main name of the film, which is what you want if you are advertising a film.
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