R&P Pacific Rim Poster Analysis

The poster features the main Jager from the film, "Gypsy Danger" in the middle of the poster, with some of the other Jager's in the background of the poster. The main "character" in stading in water with a big wave crashing up against their leg.

The poster has a lot of bold colours of which are really eye catching to the audience. The poster has obviously been designed to show off the incredible CGI used in the film, and it has done that. The unique selling point of the film is the CGI that is used in it, and by using the CGI images in the poster it not only makes the unique selling point of the film obvious, but it also makes the poster more appealing to a wider audiences.

From looking at the poster, the genre is obviously action. The massive robots and the helicopters in the background give the poster a military feel, even though there is no direct references to the military, such as army soldiers, tanks, or missiles and jets. Action is a really popular genre of film and is bound to attract a big audience.

The main title of the film is located at the bottom of the page and is presented in capitals throughout the title. The title is in a white/silver colour and really stands out from the dark blue/black background it is up against. This helps to make the title of the film really stand out to the audience and will be the second thing that there attention is focused on after the main image in the middle of the poster. The contrast of colours between the title and the background really make the title visible. Just behind the title text is an orange "tear" in the page, which may have something to do with the plot of the film. Whether that tear is there for a plot reason or just to make the title look better, it does make the title look better non the less, which also helps to make the poster look more attractive to the audience.

At the bottom of the poster we can see the institutional information and the release date. The release date is in a white text which helps it to stand out from the dark coloured image behind it. This means that the release date of the film is really clear to the audience, hopefully making them more likely to go and see the film at the cinema. The institutional information however is really small and in a darker colour font making it blend into the background image a lot. This is most likely done because the audience does not really care about the company that makes the film, as long is the film is good, so by making that information smaller and blend into the poster more, they can make the poster look more clean and give the audience the information that they want, whilst still giving credit to the people that worked hard on making the film.