The main image on this Empire magazine features the main character, James Bond, played by Daniel Craig. He is in the typically icon James Bond black suit. James Bond is a very iconic character in the film world and using him on the front cover of the magazine is bound to attract some attention. As James Bond is such an iconic character in the film world, putting him on the cover of the magazine rather than another character will help to attract the audiences attention. The black suit that the character is wearing also helps to make him stick out from the background, the contrast of the suit from the white/grey colour background makes the character really stick out, making the audiences attention be attracted to the image.
Going into more detail about the characters costume, he is wearing a black jacket with black trousers, the jacket being worn on top of white long sleeved shirt with a black tie. This is a typical James Bond style of clothing and has been used in almost all of the previous films. The character in the image is holding a gun in his right hand which helps the audience to identify the genre of the film, if they did not know already and or haven't seen the other James Bond films that came before. By making the films genre really easy to identify, they have opened up the possible audience to not only fans of the James Bond franchise, but to those who are a fan of the action spy genre.
In the "foreground" of the image we can see what looks to be bullet holes in an imaginary glass covering of the magazine. The bullet holes are located on the left shoulder and the right elbow of the character. It is obvious that the design of the magazine cover has been done to insure that the face of the character is not covered by the bullet holes. This not only gives the cover more sustenance and makes the image more appealing to the audience, but it also helps the audience to identify the genre of the film, which as said before, helps the film attract a larger audience.
The title of the film is located in the bottom half of the image around the characters waist, and like almost all of the other Empire magazine covers, the title is in white and in a pain font similar to that used in the Empire title. This makes the name of the film stand out, especially against the balck suit if James Bond. Just under the main Skyfall title, we can see the words "BOND. BACK IN BUSINESS". This is a reference to the other James Bond films that have been made in the past, and that perhaps Skyfall will just as action packed as the other James Bond films have been in the past.
Under the title and the sub title, we can see the pictures and the names of the other James Bonds from films that have been and gone in the past. This also helps the audience to identify the franchise and the genre of the film.
The background of the image has a very clean look and it helps to make the character stick out, and give him huge dominance over the rest of the item on the cover of the magazine. There are a couple of other films being featured in the background of the cover, but James Bond is much more prevalent in the image.
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