R&P Django Unchained Poster Analysis

The poster features the main character of the film, "Django" in the middle of the poster, with the other main character to the left and right of him.

The poster has an interesting design, with the characters being in black and white, and the rest of the poster in colour, mostly red however. This has the effect of making the titles stand out, rather than the character in the poster, however the characters in the middle of the poster are still the center of attention. The character being in black and white may also give the audience an idea of the time era the film is set in. The blood that is splattered behind the main character but in front of the other characters is in colour unlike the actual characters. This helps to attract the audiences attention as well as give an indication of the genre of the film and what the film will include, but after seeing that it is directed by Tarantino, you can be sure that there will be lots of blood and violence.

The characters are wearing really stereotypical western/cowboy costumes and are holding a revolver, as well as sporting cowboy hats. Not only does this make the poster more appealing to the audience, it also helps to identify the genre of the film.

The film is obviously a spaghetti western, the poster just screams it, everything from the characters and what they are wearing, to the art style and the blood all over the place is a clear indication of the genre.

The title of the film is located just down from the center of the page and is in a western style font and is in a bright red colour. The title is very eye catching, especially up against the black and white image of the characters, one could even say that it is more eye catching than the image of the characters themeselves, which is strange for a film poster. The main title of the film is not the only text that is visible on the page, there is also the credits for the actors that are located above the main film title almost in the middle of the page; which are writen in the same style as the main title text but in a white colour, as well as the credit for the director, Tarantino. There is also some text under the main film title with is mostly comprised of the institutional information. The information, other that a few other actor credits, which are white, just like the other actor credits, are in a grey colour. This enables the designers of the poster to make that information blend into the page, the same thing that is done in most other film posters. The audience does not want to see the institutional information, so why should they, so that information is hidden at the bottom of the page in a font and colour that is not bold or eye catching. Lastly, at the bottom of the page we can see the release date information, which is in the same colour and font as the title of the film only smaller. This helps to make it stand out and give the audience the information that they want.